Great news! Last week I found out we were officially accepted into The West Hollywood Film Festival. Our screening date will be Friday, August 1^st @ 4:30pm at, Regency Theater, 7907 Beverly Blvd., Los Angeles, CA 90048. Tickets cost $10.00

Also, do not forget to check out our screening at The Third Annual International Think Short Film Festival, Friday, August 15^th @ 9pm at Think Coffee, 248 Mercer Street, New York, NY 10012

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The other day someone said, “Producing is an easy job and all they deal with is money.”

Many people hear the role “Producer” and automatically think finance. The fact is they have many more responsibilities then people realize such as: recruiting, team management, contracts and legalities, business ethics, overseeing every aspect of production, marketing, packaging, promotions, and finally, various channels of distribution. They make bottom-line decisions and act in the best interest of the project. Their work is never done! This week I asked Antonia Kasper, our associate producer to talk about her experience on It’s Me, Matthew!

Shoot For The Stars And Land Among The Moon!

I’ve known Michael professionally and personally for about eight years. After reading the script, I was touched by the story and realized others will be affected as well….a sign of a good script! I knew I wanted to be part of this project, for these true to life stories can be the most riveting ones to tell. Plus his writing skills and vision were cohesive and more polished than most other writers I had encountered. Michael sensed I could be a good asset to the production, for I knew what it was like producing, writing and even directing your own story. I had done the same in an Off-Broadway show but not yet in film.

Film producing and theatre producing are very similar in many ways. You have cast, crew, venue (or locations) schedules, promotions and packaging. Producing isn’t an easy job. It’s not about just finding the money for the project (which by the way is usually considered the most difficult task when starting a project) but it’s also about orchestrating the production. In my experience, it’s about making decisions, sometimes split second decisions about hiring, firing, scheduling, marketing, packaging and promoting a project, and staying within a budget. It’s also about trust. Trusting that everyone you hired is completely capable of doing their job and learning how to step back and let them create, for brilliant minds work to their best ability for the project as a whole.

The most rewarding thing for me as a producer is seeing how all the team players, in their very different positions, come together to accomplish one product, one outcome, one goal…it’s like watching an exciting sports game and seeing everyone contribute to gaining a touchdown or a grand slam!

Thanks Michael for letting me be a part of It’s Me, Matthew!

Antonia Kasper